Our Story

The Birth of Sacrasoul

A Vision Rooted in Sacred Beauty

I'm Shoaib. Founder of Sacrasoul, a musician and lifelong student of Indian Philosophy.

Born in Salalah, Oman, I was welcomed into the world with the sacred scent of frankincense—an Omani tradition to protect newborns. Since that moment, frankincense has been part of my life, becoming more than a fragrance; it's a doorway to something deeper.

It carries the wisdom of thousands of years, serving as a silent witness to prayers, rituals, and moments of reflection.

I felt a profound calling to reawaken this ancient gift in our lives today. To share its true essence—not just as a pleasant scent, but as a tool for anchoring peace and serenity in our modern world.

A Serendipitous Meeting

While cooking and creating meditation music at an ashram in Costa Rica, I met Avtar, a Kundalini yoga teacher deeply connected to spiritual practices.

When I shared my vision of bringing nature’s sacred offerings to the world, she resonated with it immediately. Inspired by the idea, she followed me to Oman, eager to help bring this vision to life.

Together, we explored Oman’s sacred landscapes, reconnecting with the roots of Frankincense. This resin, which had been used in spiritual settings for millennia, became a symbol of our journey—a reminder of the peace and stillness it could inspire.

Discover our vision

Avtar & Sho

Sacrasoul’s Mission

The idea for Sacrasoul grew from our desire to share these sacred scents as more than just fragrances. We envisioned them as tools for the soul—guiding us back to inner clarity and reflection.

"Sacra" stands for the sacred, and "soul" represents the peace that beauty offers when we truly engage with it.

With Avtar’s support, we began to explore other gifts of nature—resins, essential oils, and natural scents that had the power to reconnect us with ourselves.

Together, we begun creating our own frankincense essential oil and perfumes, each one crafted with intention, inviting people to experience the serenity and spiritual depth that nature offers.


As we worked with these sacred materials, we were reminded of the importance of giving back. In the spirit of reciprocity, we’ve made it part of our mission to support efforts that nurture and protect the ecosystems that provide these gifts—ensuring that these resources remain for generations to come.

An Invitation to Rediscover the Sacred

Sacrasoul is not just about selling products. It’s about offering a pathway back to yourself through the beauty of nature. Each scent, each resin, is an invitation to pause, reflect, and reconnect with your own inner peace.

We invite you to join us on this sacred journey. Just as frankincense has anchored me throughout my life, we hope our offerings will help you find your own moments of clarity, reflection, and serenity.

Explore our offerings